Chalfont
Technology is Humanology.
- Industry
- Professional Services
Chalfont is a business and technical advisory, committed to producing great work for great people. The name ‘Chalfont,’ drawn from the name of a cluster of villages in the United Kingdom, mirrors the enterprise’s ethos of fostering diverse, specialised teams with unique capabilities, all united under a singular family with a shared vision.
While Chalfont has consistently taken pride in their team and unified purpose, their brand had yet to capture this. Swell was enlisted to revitalise their identity to distinguish their presence within the fiercely competitive ICT arena, while maintaining their commitment to people.
A foundation of Chalfont’s brand identity was the development of the positioning statement ‘Humanising Technology.’ Mirroring their commitment to providing simplified technologies, and their ethos of united capabilities, the logo takes shape as the synthesis of distinct entities converging to form the standalone unit of a “C”.
Across diverse collateral, Chalfont’s team takes centre stage in candid photography. Iconography, drawn from the logo’s grid and geometry, reference Chalfont’s capabilities, integrating brand and service. A bold, energetic colour palette provides confidence, diverging from predominantly masculine and ‘techy’ aesthetics prevalent in the landscape.
General Manager
“Swell nailed our brief, making us stand out in the competitive consulting market with awesome creative which highlights the essence of our company – Good humans. Great work. The team were super easy to work with and incredibly accommodating to our changing timelines and needs.”
An underlying grid serves as the foundation for all compositions. This ensures a uniform visual language while offering remarkable flexibility, allowing designs to adapt seamlessly to various formats and needs.
