Bloc

BLOC is a project delivery and construction firm that specialises in high-end residential, commercial and retail projects. With operations across the eastern states of Australia, its projects are characterised by uncompromising quality and scrupulous attention to detail.

To shift BLOC into the next chapter of the practice following a renewed strategic positioning and update of services, Swell reimagined the brand identity through this new lens.

Using a functional and pragmatic approach, the identity system is derived from the BLOC grid—an underlying structure that ensures information is articulated clearly and cohesively, from internal communications to stationery, publications, consumer-facing website, office signage and more. While the monochromatic palette adds simplicity, rigour, and timelessness, the end result is a refined experience that allows BLOC to communicate their core values across a wide scope of media