Lonsdale Street Roasters

Considered an influential business in the coffee and café experience that set in motion the renaissance of Braddon, Lonsdale Street Roasters are a pioneer of specialty coffee in Canberra.

Swell were engaged to completely reinvent their brand and pour personality into their retail and wholesale presence. Our challenge was to create something unique and modern that would provide a refreshed and reinvigorated identity without relinquishing the considerable brand equity that existed within the local community.

We achieved an unmistakable visual identity through bold overlaid process colours, contrasting patterns and vibrant imagery blended with a cheeky tone of voice. The result references their infrared roasting technique through an eclectic visual identity as iconic as the establishment itself.