Beltana Farm

Tucked away in the rich soils of Pialligo, Beltana Farm is a working truffle farm housing a purpose-built restaurant, and a destination that invites guests to slow down and savour the land. With on-site accommodation, truffle hunts, seasonal produce, weddings and events, Beltana offers a complete experience grounded in place, flavour, and quiet luxury.

Following a strategic workshop, the brand was shaped around the idea of ‘Luxury Unearthed’ as a guiding concept. It speaks to both the physical act of discovering truffles beneath the earth and the deeper experience of finding something rare, beautiful and considered. The brand symbol, a simple ‘B’ with a small dot beneath, captures this perfectly, representing the unearthed truffle beneath the surface of the Beltana landscape. It’s a quiet nod to the farm’s essence, and the depth behind its offering.

Across the visual identity, earthy textures and a rich, grounded colour palette bring a sense of understated luxury. Packaging and collateral use tactile, textural materials that feel honest, and refined. Timeless typography pairs with emotive, natural photography to express a contemporary take on country elegance.

The result is a brand that feels rooted and refined, capturing the spirit of Beltana as a place where nature, craft and experience come together in something quietly extraordinary.

Photography by Ashley St George