Barbell

Barbell Foods make high energy, high quality food for active, adventurous people.

Swell were tasked with elevating their flagship air-dried steak range with a more retail-ready presence across a selection of flavours and sizes, including point-of-sale shelf packaging. With tongue-in-cheek messaging, bold typography and friendly illustrations, the packaging flexes its muscles in-store while remaining true to its handmade, organic origins.

Uniting the range, a set of continuous hand-drawn illustrations reflect the makers’ hands-on focus at each step of the process—from sourcing produce from regenerative farms, preparing the product in their commercial kitchen, to delivering the product to customers across Australia.