Aulich
The art of law.
- Industry
- Professional Services
With a combined 30 years’ experience across criminal, civil and personal injury law, Aulich is one of Canberra’s leading law firms. Known for their highly strategic and tactical approach, our challenge was to create an identity that would solidify their three-tiered offering into one cohesive brand and position them as market leaders.
Leading the brand is a composite ‘A’ symbol, referencing the three core business streams, alongside a custom logotype and positioning statement. ‘The Art of Law’ is used to express the firm’s strategic approach; a reference to the ancient Chinese military treatise ‘The Art of War’. These elements are supported by a bold colour palette and engaging aerial imagery. The brand was applied across a complete suite of collateral, office signage and website.
