Finch Hatton MTB

Nestled in the Mackay region of Queensland and surrounded by one of the world’s oldest rainforests, Finch Hatton MTB is Australia’s newest mountain biking destination. Swell were engaged to design and develop a website that not only delivered practical information for riders, but captured the unique energy, terrain, and spirit of the park itself.

From trail maps to bike hire, shuttle buses, trip planning, weather updates, and how to get there, the site is a one-stop hub for everything visitors need to know before hitting the trails. A dedicated news and events section keeps the community connected with upcoming races, stories, and local happenings, ensuring the site stays as dynamic as the park it represents.

The design brings the brand to life online, using its distinct colour palette, old typography and playful illustrations to mirror the experience of being out on the trails. Vibrant, adventurous, and full of momentum. Built for riders of all levels, the website balances utility with personality, offering a clear and engaging digital experience that reflects the wild terrain and good times waiting at the top.